Contemporary issues in marketing management / Norazah Mohd Suki and Norbayah Mohd Suki, editors.

Format:

Book

Contributor:

Norazah Mohd. Suki.

Suki, Norbayah Mohd.

Series:

Business economics in a rapidly-changing world series.

Novinka (Series)

Business economics in a rapidly-changing world

Novinka

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Physical Description:

1 online resource (120 p.)

Edition:

1st ed.

Place of Publication:

New York : Nova Science Publishers, Inc., c2011.

Language Note:

English

Summary:

In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book.

Contents:

Intro

CONTEMPORARY ISSUES IN MARKETING MANAGEMENT

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

DEDICATION

CONTENTS

LIST OF TABLES

LIST OF FIGURES

PREFACE

ORGANIZATION OF THE BOOK

Chapter 1 HALAL IMAGES IN FOOD STORES: A STIMULATING FACTOR TO CUSTOMER LOYALTY

Introduction

Review of Literature

Theory of Planned Behavior (TPB)

General Religion Studies

Halal Studies

Consumer and Store Images

Consumer Loyalty

Hypotheses

Methodology

Conclusion

References

Chapter 2 THE EFFECT OF GENDER ON EMPLOYEES' PERCEPTION OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT

Job Satisfaction

Organizational Commitment

Literature Review

Gender Differences in Job Satisfaction

Gender Differences in Organizational Commitment

Sample and Procedures

Measures

Data Analysis and Findings

Demographic Profile

Recommendation

Chapter 3 TOWARDS ACCEPTANCE OF THE E-GOVERNMENT SERVICES

Theory of Planned Behavior

Theory of Technology Acceptance Model

Perceived Usefulness

Perceived Ease of Use

Facilitating Conditions

Attitude

Social Influences

Subjective Norm

Data Analysis

Demographic Profile of Respondents

Reliability Analysis

Correlation Analysis

Regression Analysis

Relationship between Perceived Usefulness, Perceived Ease of Use,

Compatibility and Attitude

Relationship between External Influence, Peer Influence and Subjective Norms

Relationship between Self-efficacy, Facilitating Condition and Perceived Behavior Control

Relationship between Attitude, Subjective Norms, Perceived Behavior Control and Intention to Use e-Government Services

Implication and Conclusion.

Future Research

Chapter 4 PERCEIVED ABSORPTIVE CAPACITY OF INDIVIDUAL USERS IN PERFORMANCE OF ENTERPRISE RESOURCE PLANNING (ERP) USAGE

Litérature Review

Absorptive Capacity

Performance Usage of ERP

Perceived Organizational Support

IS Continuance Intention

Research Framework and Hypotheses

The Model

Hypotheses Development

Data Analysis Procedure

Analysis and Results

Profile of the Respondents

Hypothesis Testing

Discussion

Performance of ERP usage and Information System Continuance Intention

Conclusions and Recommendations

Chapter 5 MARKETING STRATEGY CREATIVITY EFFECTIVENESS: EXAMINING THE INFLUENCING FACTORS

Marketing Strategy Creativity

Marketing Strategy Implementation

Strategy Implementation Effectiveness

Quality of Product

Market Turbulence

Competitive Intensity

Technology Turbulence

Performance of Business

Profile of Respondents

Correlation Analysis of Variables

ABOUT THE EDITORS

INDEX.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-61761-538-2

OCLC:

923662717