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Electronic breadcrumbs : issues in tracking consumers / Dmitar N. Kovac, editor.
- Format:
- Book
- Series:
- Business issues, competition and entrepreneurship series.
- Business issues, competition and entrepreneurship series
- Language:
- English
- Subjects (All):
- Data protection--Law and legislation--United States.
- Data protection.
- Web usage mining--United States.
- Web usage mining.
- Internet advertising--Law and legislation--United States.
- Internet advertising.
- Physical Description:
- 1 online resource (229 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Hauppauge, N.Y. : Nova Science Publishers, c2010.
- Language Note:
- English
- Summary:
- This title looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activities in order to deliver tailored advertising.
- Contents:
- Broadband providers & consumer privacy hearing : Attwood testimony
- Broadband providers & consumer privacy hearing : Sohn testimony
- Broadband providers & consumer privacy hearing : Stern testimony
- Broadband providers & consumer privacy hearing : Tauke testimony
- Harbour on self-regulatory principles for online behavioral advertising
- Leibowitz on self-regulatory principles for online behavioral advertising
- Leibowitz remarks on behavioral advertising
- Possible self-regulatory principles report
- Privacy & online advertising hearing : Crews testimony
- Privacy & online advertising hearing : Dykes testimony
- Privacy & online advertising hearing : Harris testimony
- Privacy & online advertising hearing : Hintze testimony
- Privacy & online advertising hearing : Horvath testimony
- Privacy & online advertising hearing : Kelly testimony
- Privacy & online advertising hearing : Parnes testimony
- Privacy law and online advertising : legal analysis of data gathering by online advertisers such as Double Click and NebuAd / Kathleen Ann Ruane
- FTC staff report : self-regulatory principles for online behavioral advertising.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-61324-539-4
- OCLC:
- 847870398
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