Regulatory fit and persuasion through advocacy messages and narratives / Leigh Ann Vaughn.

Format:

Book

Author/Creator:

Vaughn, Leigh Ann.

Series:

Psychology research progress series.

Psychology research progress series

Language:

English

Subjects (All):

Persuasion (Psychology).

Influence (Psychology).

Books and reading--Psychological aspects.

Books and reading.

Physical Description:

1 online resource (60 p.)

Edition:

1st ed.

Place of Publication:

New York : Nova Science Publishers, c2010.

Language Note:

English

Summary:

A title that lays the groundwork by describing regulatory fit with prevention focus and promotion focus, how regulatory fit is operationally defined, and how it can affects judgements through feelings-as-information, metacognitive, and other processes.

Contents:

Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes

Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages

Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood

Conclusion.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-61209-047-8

OCLC:

694362336