2 options
The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy / Joey Reiman.
- Format:
- Book
- Author/Creator:
- Reiman, Joey.
- Language:
- English
- Subjects (All):
- Organizational effectiveness.
- Organizational change.
- Social responsibility of business.
- Branding (Marketing).
- Physical Description:
- 1 online resource (258 p.)
- Edition:
- 1st edition
- Other Title:
- Purpose
- Path to creating a brighter brand, a greater company, and a lasting legacy
- Place of Publication:
- Hoboken, N.J. : Wiley, c2013.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea-your company's purpose-is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to
- Contents:
- The purpose of work is to work on purpose
- Purpose inspired leadership
- The master idea
- Ethos : the fruits are in the roots.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- ISBN:
- 9781283893251
- 1283893258
- 9781118463970
- 1118463978
- OCLC:
- 808628450
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.