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Landing page optimization : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
- Format:
- Book
- Author/Creator:
- Ash, Tim, 1965-
- Series:
- Serious skills
- Sybex serious skills
- Language:
- English
- Subjects (All):
- Web sites--Evaluation.
- Web sites.
- Web sites--Testing.
- Web sites--Design.
- Internet marketing.
- Physical Description:
- 1 online resource (483 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- Indianapolis, Ind. : John Wiley & Sons, c2012.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information
- Contents:
- pt. 1. Understanding landing page optimization
- pt. 2. Finding opportunities for site improvement
- pt. 3. Fixing your site problems
- pt. 4. The mechanics of testing
- pt. 5. Organization and planning.
- Notes:
- Includes index.
- ISBN:
- 9781118234532
- 1118234537
- 9781299189348
- 1299189342
- 9781118220726
- 1118220722
- OCLC:
- 807062167
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