English for creative industries : study book / Ivona Baranovskaja, Pavel Skorupa.

Format:

Book

Author/Creator:

Baranovskaja, Ivona.

Contributor:

Skorupa, Pavel.

Vilniaus Gedimino technikos universitetas.

Language:

English

Subjects (All):

English language--Study and teaching--Foreign speakers.

English language.

Cultural industries.

Arts.

Career development.

Creation (Literary, artistic, etc.).

Physical Description:

1 online resource (225 p.)

Place of Publication:

Vilnius : "Technika", 2011.

Language Note:

English

Contents:

""Contents ""; ""Introduction""; ""TOPIC I. PUBLISHING INDUSTRY""; ""UNIT 1. PUBLISHING""; ""UNIT 2. PERIODICALS: NEWSPAPERS AND MAGAZINES""; ""TOPIC II. TELEVISION AND RADIO INDUSTRY""; ""UNIT 3. TELEVISION""; ""UNIT 4. RADIO""; ""TOPIC III. FILM INDUSTRY""; ""UNIT 5. FILM INDUSTRY""; ""UNIT 6. MODERN FILM INDUSTRY AND HOLLYWOOD""; ""UNIT 7. FILM REVIEW""; ""TOPIC IV. SOFTWARE, COMPUTER GAMES AND ELECTRONIC PUBLISHINGINDUSTRY""; ""UNIT 8. SOFTWARE AND COMPUTER GAMES INDUSTRY""; ""UNIT 9. ELECTRONIC PUBLISHING AND NEW MEDIA""; ""TOPIC V. MARKETING""; ""UNIT 10. WHAT IS MARKETING?""

""UNIT 11. THE MARKETING MIX""""UNIT 12. MARKETING RESEARCH""; ""UNIT 13. MARKET SEGMENTATION""; ""TOPIC VI. ADVERTISING""; ""UNIT 14. PROMOTION MIX""; ""UNIT 15. TYPES OF ADVERTISING""; ""UNIT 16. ADVERTISING AGENCIES""; ""TOPIC VII. MUSIC, VISUAL AND PERFORMING ARTS INDUSTRY""; ""UNIT 17. PERFORMING AND VISUAL ARTS""; ""UNIT 18. MUSIC INDUSTRY""; ""TOPIC VIII. PHOTOGRAPHY""; ""UNIT 19. PHOTOGRAPHY""; ""UNIT 20. MODES OF PRODUCTION""; ""UNIT 21. COLOURS AND COLOUR MEANING""; ""TOPIC IX. ANTIQUE MARKETS AND AUCTIONS""; ""UNIT 22. ANTIQUE MARKETS""; ""UNIT 23. AUCTIONS""; ""TOPIC X. DESIGN""

""UNIT 24. DESIGN""""UNIT 25. WEB DESIGN AND WEBSITE PLANNING""; ""UNIT 26. DESIGNING ADVERTISEMENTS""; ""TOPIC XI. FASHION INDUSTRY""; ""UNIT 27. FASHION DESIGN""; ""UNIT 28. TYPES OF FASHION""; ""UNIT 29. WORLD FASHION INDUSTRY""; ""TEXTS FOR SUPPLEMENTARY READING""; ""TEXT 1. MAGAZINES""; ""TEXT 2. ACADEMIC JOURNALS""; ""TEXT 3. HISTORY OF TELEVISION""; ""TEXT 4. SCREENPLAY""; ""TEXT 5. THE BRITISH BROADCASTING CORPORATION (BBC)""; ""TEXT 6. BBC RADIO""; ""TEXT 7. THE DEVELOPMENT OF SOFTWARE""; ""TEXT 8. VIDEO GAMES""; ""TEXT 9. VIDEO GAME THEORY""; ""TEXT 10. BENEFITS OF VIDEO GAMES""

""TEXT 11. YOUTUBE""""TEXT 12. YOUTUBE COMPANY HISTORY""; ""TEXT 13. SOCIAL NETWORKS""; ""TEXT 14. BLOG""; ""TEXT 15. HISTORY OF ADVERTISING""; ""TEXT 16. ADVERTISING: INFLUENCING AND CONDITIONING""; ""TEXT 17. ADVERTISING: CHILDREN AND ADOLESCENTS AS TARGET GROUPS""; ""TEXT 18. THEATRE AND THE TYPES OF THEATRE""; ""TEXT 19. HISTORY OF THEATRE""; ""TEXT 20. BROADWAY TODAY""; ""TEXT 21. HISTORY OF MUSEUMS""; ""TEXT 22. ART MUSEUM AND TYPES OF GALLERIES""; ""TEXT 23. HISTORY OF MUSIC INDUSTRY""; ""TEXT 24. THE HISTORY OF PERFORMING ARTS""; ""TEXT 25. HISTORY OF AUCTIONS""

""TEXT 26. PRIMARY TYPES OF AUCTION""""USEFUL LANGUAGE""; ""PRESENTATION TIPS""; ""GRAMMAR REFERENCE""; ""REFERENCE 1. BASIC ENGLISH SENTENCE STRUCTURE""; ""REFERENCE 2. COLLOCATIONS""; ""REFERENCE 3. SPELLING VARIATIONS""; ""REFERENCE 4. ABBREVIATIONS""; ""REFERENCE 5. WORD FORMATION""; ""LANGUAGE NOTES: COMMON MISTAKES""; ""NOTE 1: "ANOTHER" OR "OTHER"?""; ""NOTE 2: "TO SEE", "TO LOOK" OR "TO WATCH"?""; ""NOTE 3: "TO HEAR" OR "TO LISTEN"?""; ""NOTE 4: "TO SAY", "TO TELL", "TO SPEAK", OR "TO TALK"?""; ""NOTE 5: "TO OFFER" OR "TO SUGGEST"?""; ""NOTE 6: "TO DO" OR "TO MAKE"?""

""NOTE 7: "TO AWAIT", "TO EXPECT", "TO WAIT", OR "TO LOOK FORWARD"?""

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9955-28-844-2

OCLC:

842564356