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Creating Mexican consumer culture in the age of Porfirio Díaz / Steven B. Bunker.
- Format:
- Book
- Author/Creator:
- Bunker, Steven B., 1970-
- Language:
- English
- Subjects (All):
- Consumers--Mexico--History--20th century.
- Consumers.
- Consumption (Economics)--Mexico--History--20th century.
- Consumption (Economics).
- Mexico--Commerce--History--20th century.
- Mexico.
- Mexico--Social conditions--20th century.
- Mexico--History--1867-1910.
- Díaz, Porfirio, 1830-1915.
- Díaz, Porfirio.
- Physical Description:
- 1 online resource (349 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Albuquerque : University of New Mexico Press, c2012.
- Language Note:
- English
- Summary:
- "This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
- Contents:
- Personalized progress: the production and marketing of the machine-rolled cigarette
- Selling in the city: the growth of popular advertising
- Capital investments: Porfirian department stores and the evolution of Mexico City retailing
- Modernizing capital: constant innovation and the expression of progress
- An all-consuming passion: desire, department stores, and the modernization of crime
- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
- Conclusion.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9781283835459
- 1283835452
- 9780826344564
- 0826344569
- OCLC:
- 822667198
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