The semiotics of consumption : interpreting symbolic consumer behavior in popular culture and works of art / by Morris B. Holbrook, Elizabeth C. Hirschman.

Format:

Book

Author/Creator:

Holbrook, Morris B.

Contributor:

Hirschman, Elizabeth Caldwell, 1949-

Series:

Approaches to Semiotics [AS]

Approaches to Semiotics [AS] ; 110

Language:

English

Subjects (All):

Consumer behavior.

Popular culture.

Semiotics.

Physical Description:

1 online resource (380 p.)

Edition:

Reprint 2011

Place of Publication:

Berlin ; New York : Mouton de Gruyter, 1993.

Language Note:

English

Summary:

The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics)

Contents:

Front matter

Chapter I The role of semiotics in research on consumer esthetics

1. Introduction

2. Some background on the study of signs

3. The study of signs in consumer esthetics

4. Criticisms and defenses of interpretive semiology

5. Preview

Chapter II Semiotics and popular culture

2. The ideology of consumption

3. Motion picture mythology

Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption

2. Romanticism

3. The joys and sorrows of consumption

4. Epilogue

Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art

2. Prospects and problems, dangers and difficulties

3. Seven routes to interpretation

4. Conclusion

Appendices

1. Appendix 1: Women of Manhattan

2. Appendix 2: Beverly Hills cop

3. Appendix 3: Tin men and the marketing concept

4. Appendix 4: Gremlins as metaphors for materialism

5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson)

5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol

6. Appendix 6: Automotive signs in Two for the road

7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson)

References

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9783110854732

3110854732

OCLC:

843635273