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Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor.
- Format:
- Book
- Series:
- Food and beverage consumption and health series.
- Food and beverage consumption and health series
- Language:
- English
- Subjects (All):
- Food industry and trade--United States--Statistics.
- Food industry and trade.
- Grocery trade--United States--Statistics.
- Grocery trade.
- Food industry and trade--Self-regulation--United States.
- Grocery trade--Self-regulation--United States.
- Advertising--Food--Costs.
- Advertising.
- Food--Marketing--Costs.
- Food.
- Target marketing--Research--United States.
- Target marketing.
- Advertising and children--Research--United States.
- Advertising and children.
- Physical Description:
- 1 online resource (120 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Nova Science Publishers, c2009.
- Language Note:
- English
- Summary:
- Explores the concern about dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. This book tells the story of food and beverage marketing.
- Contents:
- Expenditures for marketing food to children and adesecents
- Food marketing activities directed to children and adolescents
- Assessment of food company health initiatives and recommendations.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [85]-101) and index.
- Description based on print version record.
- ISBN:
- 1-61470-216-0
- OCLC:
- 923661730
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