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The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin.
- Format:
- Book
- Author/Creator:
- Devin, Lee, 1938-
- Language:
- English
- Subjects (All):
- Product design.
- New products--Management.
- New products.
- Product management.
- Physical Description:
- 1 online resource (193 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2012.
- Language Note:
- English
- Summary:
- What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe
- Contents:
- Contents; Acknowledgments; Part One: Non-Ordinary Products (and Services); Part Two: The Component Parts of Form; Part Three:Qualities of the Soul (of Design) and Their Consequences; Part Four:Makers and Creativity: Toward Commercial Success with Special Things; Part Five:Closure; Glossary; Cases Examined; Research Approach; Notes; Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9780804784962
- 0804784965
- OCLC:
- 811490087
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