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Creatures of politics : media, message, and the American presidency / Michael Lempert and Michael Silverstein.
- Format:
- Book
- Author/Creator:
- Lempert, Michael.
- Language:
- English
- Subjects (All):
- Communication in politics--United States.
- Communication in politics.
- Presidential candidates--United States--Language.
- Presidential candidates.
- Rhetoric--Political aspects--United States.
- Rhetoric.
- Physical Description:
- 1 online resource (284 p.)
- Place of Publication:
- Bloomington, IN : Indiana University Press, 2012.
- Language Note:
- English
- Summary:
- It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i
- Contents:
- Introduction: "message" is the medium
- Getting it "ju
- st right!"
- Addressing "the issues"
- Ethno-blooperology
- Unflipping the flop
- The message in hand
- What goes around.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613858559
- 9781283546102
- 1283546108
- 9780253007568
- 0253007569
- OCLC:
- 812251403
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