Working the crowd : social media marketing for business / Eileen Brown.

Format:

Book

Author/Creator:

Brown, Eileen.

Contributor:

British Computer Society.

BCS, The Chartered Institute for IT.

Language:

English

Subjects (All):

Internet marketing.

Social media--Economic aspects.

Social media.

Online social networks--Economic aspects.

Online social networks.

Physical Description:

1 online resource (191 p.)

Edition:

2nd ed.

Other Title:

Social media marketing for business

Place of Publication:

London : BCS, 2012.

Language Note:

English

System Details:

text file

Summary:

Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.

Contents:

Copyright; CONTENTS; LIST OF FIGURES; AUTHOR; ACKNOWLEDGEMENTS; GLOSSARY; 1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?; SOCIALLY CONNECTED; ONLINE AND FACE TO FACE NETWORKING; 2 THE NEW WAY OF COMMUNICATING; IS THIS THE NEW FAD FOR THE 21ST CENTURY?; WHY DO YOU NEED SOCIAL CONNECTIONS?; THE NEW WAY OF MARKETING TO YOUR CUSTOMERS; 3 YOUR SOCIAL MEDIA SUCCESS PLAN; SPOTTING THE SOCIAL MEDIA SNAKE OIL SALESMAN; MEASUREMENTS AND METRICS; WHAT IS RIGHT FOR YOUR ORGANISATION?; SOCIAL MEDIA IS NOT THE NEW WAY OF COMMUNICATING; THE GROWTH OF THE WEB 2.0 WORLD; SOCIALISING AND INTERACTING

YOUR STRONG AND WEAK TIES4 THE TOOLS OF THE NEW WEB; THE TOOLS OF WEB 2.0; THE POWER OF COLLECTIVE HUMAN KNOWLEDGE; TOOLS, TOOLS, TOOLS; VIRTUAL WORLDS AND GAMING; 5 NETWORKS; A SITE FOR EVERY PURPOSE; CLASSIFIEDS; THE INSTANT NEWS CHANNEL; SOCIAL NETWORKS AND THE YOUNGER GENERATION; THE NEW WAY OF MARKETING; 6 THE ONLINE BRAND; MANAGING YOUR BRAND; STARTING TO CREATE YOUR PERSONAL BRAND; THE POTENTIAL FOR REPUTATION DAMAGE; 7 BRAND IMPACT AND BRAND SUCCESS; THE IMPACT OF SOCIAL MEDIA INSIDE YOUR BUSINESS; USING TWITTER TO GROW YOUR BUSINESS - DELL STYLE; CORPORATE GUIDELINES AND POLICIES

MANAGING REBRANDS AND BRAND MIGRATION8 CONNECTIONS AND REPUTATION; MAKING SENSE OF SOCIAL NETWORKING; COMMUNITY CONNECTIONS AND RECOMMENDATIONS; CONSOLIDATING YOUR APPROACH; YOUR EXISTING BRAND; 9 DISCOVERY; CREATING AND PUBLICISING YOUR BRAND; USING SOCIAL MEDIA FOR RECRUITMENT; DISCOVERING THE INFLUENCERS IN YOUR AUDIENCE; STARTING YOUR SOCIAL MEDIA PLAN; 10 SCALING NETWORKS; SCALING NETWORKS; OUR BEHAVIOUR IS INFLUENCED BY OUR AGE; OTHER WAYS OF BROADCASTING YOUR MESSAGE; INSIDE THE FIREWALL; CUSTOMER SERVICE; 11 RELATIONSHIPS AND ENGAGEMENT; TWITTER FOR YOUR BUSINESS

RELATIONSHIPS AND ENGAGEMENTCULTIVATING YOUR ADVOCATES; SOCIAL MARKETING; DEALING WITH THE FLOOD OF INFORMATION; 12 AMPLIFYING YOUR MESSAGE; COMMUNITIES AND INFLUENCERS; VIRAL AWARENESS; ONLINE GAMING FOR SOCIAL CAUSES; RECORDING AND TRACKING; 13 WHERE IS IT ALL GOING?; THE NEW WAY OF USING THE PLATFORM; THE MOBILE OPPORTUNITY; NOTES; INDEX; Back Cover

Notes:

Previous ed.: 2010.

Includes bibliographical references and index.

ISBN:

9781780171296

1780171293

9781780171272

1780171277

9781780171289

1780171285

OCLC:

795120081