This little kiddy went to market : the corporate capture of childhood / Sharon Beder with Wendy Varney and Richard Gosden.

Format:

Book

Author/Creator:

Beder, Sharon, author.

Varney, Wendy, author.

Gosden, Richard, author.

Language:

English

Subjects (All):

Child consumers.

Target marketing.

Corporate power.

Physical Description:

1 online resource (320 p.)

Edition:

1st ed.

Place of Publication:

London, England : Pluto Press, 2009.

Language Note:

English

Summary:

Praise for Sharon Beder's previous book Global Spin:'Sharon Beder has taken the taboo subjects of propaganda and censorship in free societies and exposed their insidious threat.'John Pilger'Beder's analysis is comprehensive, steely and clinical. She lifts the lid on an elaborate tapestry of lies, deceit, intimidation and destruction.'Harold PinterThis book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future.Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through education, health care and nutrition -- has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

Contents:

Cover

Contents

List of Figures, Tables and Boxes

Acknowledgements

1. Introduction

2. Turning Children into Consumers

3. Turning Play into Business (Wendy Varney and Sharon Beder)

4. Branding Childish Identities

5. Teaching Consumer Values

6. Turning Schools into Businesses

7. Making Schools Accountable

8. Business Campaigns

9. Made to Order

10. Dumbing Down Future Citizens

11. Teaching Corporate Values

12. Privatising Schools

13. Turning Schools into Markets

14. Privatisation Proponents

15. Controlling Wayward Children (Richard Gosden)

16. Conclusion

Notes

The Authors

Index.

Notes:

Includes bibliographical references (p. 224-287) and index.

Description based on print version record.

Includes index.

ISBN:

9781783715473

1783715472

9781849644303

1849644306

OCLC:

923335413