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Managing the president's message : the White House communications operation / Martha Joynt Kumar.
- Format:
- Book
- Author/Creator:
- Kumar, Martha Joynt, author.
- Language:
- English
- Subjects (All):
- Government and the press--United States.
- Government and the press.
- Press and politics--United States.
- Press and politics.
- Presidents--Press coverage--United States.
- Presidents.
- Communication--Political aspects--United States.
- Communication.
- Physical Description:
- 1 online resource (380 p.)
- Edition:
- 1st ed.
- Place of Publication:
- 2010.
- Baltimore : Johns Hopkins University Press, 2007.
- Language Note:
- English
- Summary:
- Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.
- Contents:
- Creating an effective communications operation
- The communications operation of President Bill Clinton
- The communications operations of President George W. Bush
- White House communications advisers
- The press secretary to the President
- The gaggle and the daily briefing
- Presidential press conferences
- Managing the message.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9780801899522
- 0801899524
- OCLC:
- 864854643
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