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The rhetoric of soft power : public diplomacy in global contexts / Craig Hayden.
- Format:
- Book
- Author/Creator:
- Hayden, Craig, 1972-
- Series:
- Lexington studies in political communication.
- Lexington studies in political communication
- Language:
- English
- Subjects (All):
- International relations.
- Diplomacy.
- Communication in politics.
- Physical Description:
- 1 online resource (309 p.)
- Place of Publication:
- Lanham, Md. : Lexington Books, 2012.
- Language Note:
- English
- Summary:
- The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors.
- Contents:
- Introduction
- Evaluating soft power: toward a comparative framework
- Japan: culture, pop culture, and the national brand
- Venezuela: Telesur and the artillery of ideas
- China: cultivating a global soft power
- United States of America: public diplomacy 2.0 and 21st century statecraft
- Conclusion.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 979-88-8188-566-3
- 1-280-65897-5
- 9786613635907
- 0-7391-4260-7
- OCLC:
- 775302602
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