Jugaad innovation : think frugal, be flexible, generate breakthrough growth / Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts.

Format:

Book

Author/Creator:

Radjou, Navi.

Contributor:

Prabhu, Jaideep C.

Ahuja, Simone.

Language:

English

Subjects (All):

Technological innovations--Case studies.

Technological innovations.

Adaptability (Psychology)--Case studies.

Adaptability (Psychology).

Physical Description:

1 online resource (290 p.)

Edition:

1st ed.

Other Title:

Think frugal, be flexible, generate breakthrough growth

Place of Publication:

San Francisco : Jossey-Bass, 2012.

Language Note:

English

System Details:

text file

Summary:

"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "-- Provided by publisher.

Contents:

Jugaad Innovation; Contents; Foreword; 1 Jugaad: A Breakthrough Growth Strategy; 2 Principle One: Seek Opportunity in Adversity; 3 Principle Two: Do More with Less; 4 Principle Three: Think and Act Flexibly; 5 Principle Four: Keep It Simple; 6 Principle Five: Include the Margin; 7 Principle Six: Follow Your Heart; 8 Integrating Jugaad into Your Organization; 9 Building Jugaad Nations; Notes; Acknowledgments; About the Authors; Index; Bring Jugaad to Your Organization

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613651136

9781280674204

1280674202

9781118286005

1118286006

OCLC:

769289646