Communicating clearly about science and medicine : making data presentations as simple as possible. but no simpler / John Clare.

Format:

Book

Author/Creator:

Clare, John, author.

Language:

English

Subjects (All):

Communication in science.

Physical Description:

1 online resource (204 p.)

Edition:

1st ed.

Place of Publication:

Farnham, Surrey, England : Gower, c2012.

London : Routledge, 2016.

Language Note:

English

Summary:

Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such a

Contents:

Science communication in the 21st century

The seven challenges of communicating science

Preparing your talk

Illustrating your talk

The performance : delivering your talk

Medicine and science in the media

Media interview techniques

Every interaction counts.

Notes:

"A Gower Book"--cover.

First published 2012 by Gower Publishing.

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-351-95032-0

1-315-25986-9

1-283-48011-5

9786613480118

1-4094-4038-9

9781315259864

OCLC:

778376744