Revenue disruption : game-changing sales and marketing strategies to accelerate growth / Phil Fernandez.

Format:

Book

Author/Creator:

Fernandez, Phil , 1960-

Language:

English

Subjects (All):

Marketing.

Purchasing.

Physical Description:

1 online resource (242 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : Wiley, c2012.

Language Note:

English

System Details:

text file

Summary:

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunct

Contents:

It's the buyer, stupid

The selling cry of the lonely hunter

Before and after mad men : a brief history of marketing

Demand generation emerges.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613622556

9781280592720

1280592729

9781118331897

1118331893

9781118334126

1118334124

OCLC:

778636834