Organizations don't tweet, people do : a manager's guide to the social web / Euan Semple.

Format:

Book

Author/Creator:

Semple, Euan.

Language:

English

Subjects (All):

Internet marketing.

Social media.

Business communication.

Physical Description:

1 online resource (296 p.)

Edition:

1st edition

Other Title:

Manager's guide to the social Web

Place of Publication:

Hoboken. NJ : John Wiley & Sons, Inc., 2012.

Language Note:

English

System Details:

text file

Summary:

Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate c

Contents:

ORGANIZATIONS DON'T TWEET, PEOPLE DO; CONTENTS; FOREWORD; INTRODUCTION; 1: WE ALL NEED TO GROW UP; 2: TEN STEPS TO SUCCESS WITH TECHNOLOGY; 3: THE ULTIMATE IN DEMOCRACY; 4: LEAVING A TRACE; 5: EVOLUTION ON STEROIDS; 6: "WRITING OURSELVES INTO EXISTENCE"; 7: LITERACY RE-DISCOVERED; 8: MASS ILLITERACY; 9: STATING THE OBVIOUS; 10: VOLUME CONTROL ON MOB RULE; 11: DEALING WITH A BOSS WHO DOESN'T "GET IT"; 12: THE MORE YOU GIVE THE MORE YOU GET; 13: "OOH, THAT'S INTERESTING"; 14: THE NETWORK OF NETWORKS; 15: REAL LEADERS HAVE FOLLOWERS; 16: REAL FRIENDS; 17: TOO MUCH OF A GOOD THING

18: GLOBALLY DISTRIBUTED CONVERSATIONS19: CONVERSATIONS CAN ONLY TAKE PLACE BETWEEN EQUALS; 20: MANAGEMENT BY BEING INTERESTED; 21: ASKING THE RIGHT QUESTIONS; 22: THE MEANING OF TRUE COLLABORATION; 23: WAR OF THE WORLDS; 24: THE INSIDE IS BECOMING THE OUTSIDE; 25: YOUR STAFF ARE YOUR BEST ADVOCATES; 26: CREATIVELY MESSY; 27: INNOVATION AND THE FORCES OF DISRUPTION; 28: NO SUCH THING AS CONSCRIPTS; 29: HEADING INTO THE GREAT UNKNOWN; 30: BE STRATEGICALLY TACTICAL; 31: BACK TO FRONT ROI; 32: THE PRICE OF POMPOSITY; 33: MANAGING THE MESS; 34: WE NEED MORE RUBBISH; 35: LINES IN THE SAND

36: SMALL PIECES LOOSELY JOINED37: UNLEASH YOUR TROJAN MICE; 38: DON'T FEED THE TROLLS; 39: WHEN THE SHIT HITS THE FAN; 40: CRISIS MANAGEMENT; 41: THE BEST WAY TO BE SAFE IS TO BE OPEN; 42: RADICAL TRANSPARENCY; 43: THE REVOLUTION IS WITHIN; 44: IT'S YOUR PARTY . . .; 45: A FINAL WORD; A NOTE ABOUT TECHNOLOGY; READING LIST; ABOUT EUAN SEMPLE; INDEX

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [271]-272) and index.

ISBN:

9786613404794

9781283404792

1283404796

9781119951308

1119951305

OCLC:

815954229