The economics and financing of media companies / Robert G. Picard.

Format:

Book

Author/Creator:

Picard, Robert G.

Language:

English

Subjects (All):

Mass media--Economic aspects.

Mass media.

Mass media--Finance.

Physical Description:

ix, 274 p. : ill.

Edition:

2nd ed.

Place of Publication:

New York : Fordham University Press, 2011.

Language Note:

English

Summary:

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Contents:

Media firms as economic and business entities

Business models, workflows, and value chains in media firms

Distribution and retail sales of media

economic forces affecting media

The influence of the general economy on media

Audiences and consumers

Media, advertisers, and advertising

Competition in media markets

Concepts in media financing and financial management

Capital markets and media firms

The development of large media companies

Trade and globalization in media products and services

Indicators of financial and economic health of media firms.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

0-8232-4909-3

OCLC:

742517413