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Updating the USDA national breastfeeding campaign : workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies.
- Format:
- Book
- Conference/Event
- Conference Name:
- Updating the USDA National Breatfeeding Campaign: Loving Support Makes Breatfeeding Work (2011 : Washington, D.C.)
- Language:
- English
- Subjects (All):
- Breastfeeding--United States--Congresses.
- Breastfeeding.
- Breastfeeding--Economic aspects--United States--Congresses.
- Breastfeeding promotion--United States--Congresses.
- Breastfeeding promotion.
- Poor women--Education--United States--Congresses.
- Poor women.
- Infants--Nutrition--Congresses.
- Infants.
- Health promotion--United States--Congresses.
- Health promotion.
- Nuclear facilities--United States--Congresses.
- Nuclear facilities.
- Physical Description:
- 1 online resource (124 p.)
- Edition:
- 1st ed.
- Other Title:
- Updating the United States Department of Agriculture national breastfeeding campaign
- Place of Publication:
- Washington, D.C. : National Academies Press, c2011.
- Language Note:
- English
- Summary:
- Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future-- source other than the Library of Congress.
- Contents:
- Opening session
- What has changed?
- Lessons learned from other social marketing and breastfeeding campaigns
- Where does the breastfeeding campaign go from here?
- Responses and concluding remarks.
- Notes:
- "Food and Nutrition Board."
- Includes bibliographical references.
- ISBN:
- 0-309-21922-1
- 1-283-37638-5
- 9786613376381
- 0-309-21920-5
- OCLC:
- 923284828
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