Design for hackers : reverse-engineering beauty / David Kadavy.

Format:

Book

Author/Creator:

Kadavy, David.

Language:

English

Subjects (All):

Computer graphics.

Graphic arts.

Graphic design (Typography).

Web sites--Design.

Web sites.

Physical Description:

1 online resource (354 p.)

Edition:

1st edition

Place of Publication:

Chichester, West Sussex, UK : John Wiley & Sons Ltd., c2011.

Language Note:

English

System Details:

text file

Summary:

Discover the techniques behind beautiful design?by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work-and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on in

Contents:

Design for Hackers: Reverse-Engineering Beauty; About the Author; Credits; Acknowledgments; Contents; Introduction; Design as Literacy; The Hacker Attitude; The Gap in Design Knowledge; Part I: Understanding Design; Chapter 1: Why Design Matters; What Design Really Is; What Design Is Not; The Layers of Design; Conclusion; Chapter 2: The Purpose of Design; Visual Design and Its Relation to User Experience Design; Sometimes a Visual Design Is Just Good Enough; Sometimes Visual Design Is Your Advantage; Reverse-Engineering the Twitter User Experience; Knowledge Applied; Part II: Medium and Form

Chapter 3: Medium and Form in TypographyThe Tragedy of Misuse: Why You Hate Comic Sans; The Shackles of the Typographer: The Unalterable Word; The Formation of Our Alphabet; The Birth of Our Letters; The Type That Has Lived On; Garamond Today: Why You Don't Use Garamond on the Web; Knowledge Applied; Chapter 4: Technology and Culture; How Trends Are Created; SEO Is Design; Knowledge Applied; Part III: Composition; Chapter 5: Fool's Golden Ratio: Understanding Proportions; What Is Proportion?; Proportion and Design; The Broken Promise of the Golden Ratio; Other Pleasing Proportions

Proportions in Our WorldProportions at Work; Knowledge Applied; Chapter 6: Holding the Eye: Composition and Design Principles; Compositional Relationships; Design Principles; Why the MailChimp Logo Is Beautiful: Use of Composition and Design Principles; Knowledge Applied; Chapter 7: Enlivening Information: Establishing a Visual Hierarchy; What I Mean by "Hierarchy"; Hierarchical Factors in Isolation; Hierarchy at Work; Knowledge Applied; Part IV: Color; Chapter 8: Color Science; What Is Color?; The Tricks Your Eyes Play; How the Visual System Works; Defining Color

Color Models and Data-Driven GraphicsThinking in Hexadecimal Color: Understanding the Colors of the Web; Color Models in Action: Why Your Business Card Doesn't (and Never Will) Match Your Website; Knowledge Applied; Chapter 9: Color Theory; Color Response throughout Human History; Color Response and Human Biology; The Power of Red: Why You Don't Stand a Chance in the "Target Challenge"; Research on Other Colors; Color and Culture; Color Schemes and the Color Wheel; Color Choices and Web Conventions; The Interaction of Colors: Why Monet Never Used Black; Color Schemes

Creating a Mood with ColorTools for Creating Color Palettes and Schemes; Knowledge Applied; Part V: Appendixes; Appendix A: Choosing and Pairing Fonts; Classifying Typefaces; Looking At Letter Structure: The Form of the Skeleton; Pairing Fonts; All the Fonts You'll Ever Need; Appendix B: Typographic Etiquette; Distorting Type: What Not to Do; Setting Body Copy; Tending to Typographic Details; Index

Notes:

Includes index.

ISBN:

9786613295354

9781119999010

1119999014

9781283295352

1283295350

9781119970064

1119970067

OCLC:

762325183