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Sun Tzu and the art of business : six strategic principles for managers / Mark R. McNeilly.
- Format:
- Book
- Author/Creator:
- McNeilly, Mark.
- Language:
- English
- Subjects (All):
- Strategic planning.
- Sunzi, active 6th century B.C.
- Sunzi.
- Physical Description:
- 1 online resource (343 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- New York : Oxford University Press, 2012.
- Language Note:
- English
- Summary:
- More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to
- Contents:
- Win all without fighting: capturing your market without destroying it
- Avoid strength, attack weakness: striking where they least expect it
- Deception and foreknowledge: maximizing the power of market information
- Speed and preparation: moving swiftly to overcome your competitors
- Shape your opponent: employing strategy to master the competition
- Character-based leadership: providing effective leadership in turbulent times
- Putting the art of business into practice.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 0-19-992079-6
- 1-283-42812-1
- 9786613428127
- 0-19-992135-0
- OCLC:
- 769344082
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