And the clients went wild! : how savvy professionals win all the business they want / Maribeth Kuzmeski.

Format:

Book

Author/Creator:

Kuzmeski, Maribeth.

Language:

English

Subjects (All):

Customer services.

Success in business.

Physical Description:

1 online resource (306 pages)

Edition:

1st edition

Other Title:

How savvy professionals win all the business they want

Place of Publication:

Hoboken, N.J. : Wiley, c2010.

Language Note:

English

System Details:

text file

Summary:

"While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ...And the Clients Went Wild!"--Resource description page.

Contents:

Introduction

Executive summary : The 5 core principles for turning clients and prospects into raving fans

First principle : What are you doing that no one else is doing? : build client delight through your differentiation

Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them

Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along

Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast

Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy

Create a playbook that fits your business and your personality : design your own marketing action plan

Build a brand identity on a shoestring budget : spending time effectively can be worth more than money

Find your niche : corner the market one segment at a time!

Techniques for creating a memorable experience : give 'em something to talk about!

Your best prospects come from referrals : scripts and strategies for increasing your introductions to others

My website is working! : turn a bland site and your Internet presence into a moneymaker

Social media : effective strategies that don't consume all of your time

Permission-based marketing : strategies for successful email and e-newsletters

Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy

Direct mail : simple principles for gaining sales from good old-fashioned mail

Events and seminars : creating buzz and sales through group presentations

Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention

Special tactics for financial advisors : ten specific strategies working today.

Notes:

Includes bibliographical references and index.

Includes index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612728884

9780470769904

0470769904

9781282728882

1282728881

9780470769881

0470769882

OCLC:

659500837