Using web analytics in the library / Kate Marek.

Format:

Book

Author/Creator:

Marek, Kate.

Series:

Library technology reports ; v. 47, no. 5.

Library technology reports, 0024-2586 ; v. 47, no. 5

Language:

English

Subjects (All):

Web usage mining.

Internet users--Statistics--Data processing.

Internet users.

Library administration.

Physical Description:

1 online resource (58 p.)

Edition:

1st ed.

Place of Publication:

Chicago, Ill. : ALA TechSource, 2011.

Language Note:

English

Summary:

In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.

Contents:

Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices

Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-283-37027-1

9786613370273

0-8389-9236-6

OCLC:

768732165