Translation and localization project management : the art of the possible / edited by Keiran J. Dunne and Elena S. Dunne.

Format:

Book

Contributor:

Dunne, Keiran J.

Dunne, Elena S.

Series:

American translators association scholarly monograph series; v. 16

Language:

English

Subjects (All):

Translating and interpreting--Study and teaching.

Translating and interpreting.

Business--Translating.

Business.

Physical Description:

vi, 424p. ; ill.

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : John Benjamins Pub. Co., 2011.

Summary:

The community or "crowdsourcing" project model presents opportunities for organizations to translate content that might otherwise not be financially feasible to offer in other languages. In this chapter, the authors find that relying on the voluntary labor of the community raises a variety of traditional and new project management issues. They describe the challenges faced and solutions chosen by four commercial pioneers of community translation: Facebook, Microsoft, Plaxo and Sun Microsystems. Each of these companies recognized the existence of a community willing to volunteer time and expertise in return for some benefit other than direct compensation. Then, the companies actively invested in developing the community, refining processes, incorporating technology, and managing the work.

Contents:

Translation and Localization Project Management

Editorial page

Title page

LCC data

Table of contents

Mapping terra incognita: Project management in the discipline of translation studies

Translation studies: Then and now

Why project management?

Bridging the gap between "pure" and applied translation studies

References

Part I. Project management in the context of translation and localization business

Strategic views on localization project management

Introduction

Localization strategy and organizational structure

The product development process and participants

The critical importance of requirements

Requirements engineering

Product portfolio management and localization

The six drivers of portfolio management

Conclusions

Selecting enterprise project management software

Project management in the translation industry

Feeling the pain of immaturity

Laying the groundwork for a decision

Identifying the generic requirements of a project management system

Making a decision

Conclusion

Part II. Project management knowledge areas

Applying PMI methodology to translation and localization projects

Processes

Requirements collection: The foundation of scope definition and scope management in localization projects

Scope management process: Collect requirements

Scope management process: Define scope

Scope management process: Create Work Breakdown Structure (WBS)

Scope management process: Verify scope

Scope management process: Control scope

Managing the fourth dimension: Time and schedule in translation and localization projects

Schedule as a model of project execution

Project time management.

Defining activities

Sequencing activities

Estimating activity resources

Estimating activity durations

Developing the schedule

Controlling the schedule

From vicious to virtuous cycle: Customer-focused translation quality management

Introduction: Quality is in the eye of the beholder

The process-based approach to project management

The process-based approach to quality management

Critical characteristics of process-based, customer-focused quality management

The relationship between requirements and project management methodology

The typical translation and localization project model

Client review reveals and magnifies quality management problems

From vicious to virtuous cycle

A process model for the quantitative management of customer-focused translation quality

Agile approaches are well suited to translation and localization projects

Effective communication in translation and localization project management

The role of communication in project management

Communication model

Myers-Briggs Type Indicator (MBTI)

Perceptions of time: The role of personality

Conflict resolution

Problem solving

Managing international teams

Language

Low-context cultures, high-context cultures and face-saving

Perceptions of time: The role of culture

Dimensions of culture

Communication plan

Risk management in localization

Why manage risks?

What is a project? And what is risk?

Risk profile of software localization projects

The PMI risk management framework

Risk identification

Risk prioritization

Risk response planning

From theory to practice: Responses to common localization risks

Risk monitoring

Successful risk management

Appendix.

Part III. Managing human and organizational factors

Rethinking the role of the localization project manager

Introduction: Globalization, internationalization, localization and organizational maturity

Localization growth pains: Challenges and opportunities

Locale

Localization

Internationalization

Globalization

From theory to practice

Fostering localization success

Contributing to internationalization efforts

Contributing to globalization strategy

Implications

Project as a learning environment: Scaffolding team learning

Introduction: Survival, projects and learning

The role of learning in translation projects

Managing learning as a process within the project environment

Scaffolding project team learning

Creating scaffolds to facilitate the learning process in translation projects

Global virtual teams

Challenges posed by global virtual teams

The impact of global virtual teams on localization project management

Global virtual teams and cultural differences

Technology

Technological constraints

Relationship management: A strategy for fostering localization success

The paradox of localization project management: Project success depends largely on activities that precede localization

Identifying dependencies and raising stakeholder awareness through relationship management

Outsourcing extends the scope of localization dependencies and relationships

Environmental factors and their impact on localization project management

Organizational structure and its impact on localization project management

Paths to success: Building relationships across departments

Outsourcing magnifies the importance of relationship management.

The role of the localization project manager in the vendor organization

Paths to productive relationships

Tools for relationship management

Measuring success: Reporting

Part IV. Translation and localization project management in action

Managing the challenges of game localization

Game localization projects

Organization of the localization function in a game publishing corporation

Development and localization

Communications management

Scope management

Risk management

Change management

Critical facets of development in successful game localization

Project management for crowdsourced translation

Introduction to crowdsourcing in translation

Case: Facebook applies social networking to translation

Case: End-user passion guides Microsoft community

Case: Community experience facilitates Plaxo's translation

Case: Sun develops a virtual translation community

Crowdsourcing requires effective project management

Crowdsourcing inside the firewall: The corporate model

Additional resources

Associations

Online resources

Suggestions for further reading

Contributors

Author index

Subject index.

Notes:

Includes bibliographical references and index.

ISBN:

9786613314673

9781283314671

1283314673

9789027283245

9027283249

OCLC:

758010290