Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley.

Format:

Book

Author/Creator:

Dooley, Roger, 1952-

Language:

English

Subjects (All):

Neuromarketing.

Marketing--Psychological aspects.

Marketing.

Advertising--Psychological aspects.

Advertising.

Consumers--Psychology.

Consumers.

Physical Description:

1 online resource (306 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : Wiley, c2012.

Language Note:

English

Summary:

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- Provided by publisher.

Contents:

section 1. Price and product brainfluence

section 2. Sensory brainfluence

section 3. Brainfluence branding

section 4. Brainfluence in print

section 5. Picture brainfluence

section 6. Loyalty and trust brainfluence

section 7. Brainfluence in person

section 8. Brainfluence for a cause

section 9. Brainfluence copywriting

section 10. Consumer brainfluence

section 11. Gender brainfluence

section 12. Shopper brainfluence

section 13. Video, TV, and film brainfluence

section 14. Brainfluence on the Web.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613316080

9781283316088

1283316080

9781118175941

1118175948

9781118175965

1118175964

OCLC:

765131253