Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.

Format:

Book

Author/Creator:

Chevalier, Michel, 1943-

Contributor:

Lu, Pierre Xiao.

Language:

English

Subjects (All):

Consumer behavior--China.

Consumer behavior.

Consumer behavior--China--Case studies.

Luxury.

Physical Description:

1 online resource (271 p.)

Edition:

1st ed.

Place of Publication:

Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.

Language Note:

English

Summary:

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing,

Contents:

Challenges and market size

Alfred Dunhil

The Chinese luxury client

Shanghai Tang

Chinese consumer attitudes toward luxury

Rolex in China

How to distribute in China

Shiatzy Chen

Retailing and licensing in China

Louis Vuitton in China

Communication and advertising

The war of the spirits

Brand protection and counterfeit activities

Luili Gongfang: breaking into luxury by way of glass.

Notes:

Description based upon print version of record.

Includes bibliographic references (p. [241]-243) and index.

ISBN:

1-119-19975-1

1-283-33270-1

9786613332707

1-118-18160-3

OCLC:

775360857