Re-covered rose : a case study in book cover design as intersemiotic translation / Marco Sonzogni.

Format:

Book

Author/Creator:

Sonzogni, Marco, 1971-

Series:

Topics in English linguistics ; 74.

Topics in English linguistics ; 74

Language:

English

Subjects (All):

Semiotics and the arts.

Book design.

Physical Description:

1 online resource (190 p.)

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : J. Benjamins Pub., c2011.

Language Note:

English

Summary:

When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? R

Contents:

Re-Covered Rose; Title page; LCC data; Dedication page; Dedication page2; Table of contents; Acknowledgments; Introduction; 1. Whose book and whose cover?; 2. An uncharted territory: Book cover design as intersemiotic translation?; Notes; Part I. The nature and function of the book cover; 2. The book cover as advertising: bringing the reader to the text; 3. The evolution of the book jacket: From protection to promotion; 4. Nicole Kidman or Greta Garbo or who? Towards a theory of visual translation; 5. How can selective translation be evaluated?; Notes; Part II. Re-covering The Name of Rose

The Name of the RoseNotes; Conclusion; Beyond the limits of interpretation; Appendix; Selected bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613359926

9781283359924

1283359928

9789027282170

902728217X

OCLC:

767502491