Lincoln, Inc : selling the sixteenth president in contemporary America / Jackie Hogan.

Format:

Book

Author/Creator:

Hogan, Jackie, 1967-

Language:

English

Subjects (All):

Public opinion--United States.

Public opinion.

Market segmentation--United States.

Market segmentation.

Lincoln, Abraham, 1809-1865--Influence.

Lincoln, Abraham.

Lincoln, Abraham, 1809-1865--Public opinion.

Lincoln, Abraham, 1809-1865--Miscellanea.

Physical Description:

1 online resource (356 p.)

Place of Publication:

Lanham, MD : Rowman & Littlefield Publishers, 2011.

Language Note:

English

Summary:

<span><span style=""padding:0pt 0pt 0pt 0pt;""><span style=""font-style:italic;"">Lincoln, Inc.</span><span> is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be.</span></span></span>

Contents:

Acknowledgments; Chapter 1: Lincoln, Inc.: Selling the Sixteenth President; Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism; Chapter 3: Packaging the President: Lincoln Biographies; Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film; Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics; Chapter 6: A Is for Abe: Teaching Lincoln; Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums; Chapter 8: Selling Lincoln: Who Do We Think We Are?; Notes; Bibliography; About the Author

Notes:

Description based upon print version of record.

Description based on print version record and CIP data provided by publisher; resource not viewed.

Includes bibliographical references and index.

ISBN:

979-82-16-31187-4

1-283-28374-3

9786613283740

1-4422-0956-9

OCLC:

759807085