Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.

Format:

Book

Contributor:

Gupta, Dinesh K.

Savard, Réjean, 1950-

International Federation of Library Associations and Institutions. Management and Marketing Section.

Series:

IFLA publications ; 145.

IFLA publications, 0344-6891 ; 145

Language:

English

Subjects (All):

Libraries--Marketing--Congresses.

Libraries.

Online social networks--Library applications--Congresses.

Online social networks.

Web 2.0--Congresses.

Web 2.0.

Physical Description:

1 online resource (176 p.)

Edition:

1st ed.

Place of Publication:

Berlin ; New York : De Gruyter Saur, c2011.

Language Note:

English

Summary:

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through

Contents:

The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff

Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer

Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf

Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado

Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon

Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol

Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku

The impact of CMR 2.0 in the library / Yamina Benhaouya

How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh

La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar

Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler

Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb

Brazilian librarians and Twitter / Moreno Barros

Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.

Notes:

Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.

Includes bibliographical references.

ISBN:

9786613402820

9781283402828

1283402823

9783110263534

311026353X

OCLC:

742424129