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Marketing plans for services : a complete guide

MLA

McDonald, Malcolm., Pennie. Frow and Adrian. Payne. Marketing plans for services : a complete guide. 3rd ed. Chichester, U.K. : Wiley, 2011.

APA

McDonald, M., Frow, P. & Payne, A. (2011). Marketing plans for services : a complete guide. 3rd ed. Chichester, U.K. : Wiley.

Chicago

McDonald, Malcolm., Pennie. Frow and Adrian. Payne. Marketing plans for services : a complete guide. 3rd ed. Chichester, U.K. : Wiley, 2011.

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