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Entrepreneurship and the experience economy / Daniel Hjorth and Monika Kostera (editors).

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Format:
Book
Contributor:
Hjorth, Daniel.
Kostera, Monika, 1963-
Language:
English
Subjects (All):
Entrepreneurship.
Economics--Psychological aspects.
Economics.
Physical Description:
318 p. : ill.
Edition:
1st ed.
Other Title:
Entrepreneurship & the experience economy
Place of Publication:
Copenhagen : Copenhagen Business School Press ; Abingdon : Marston Book Services [distributor], 2007.
Language Note:
English
Summary:
This book brings together a wide range of empirical studies, all disclosing and substantiating the so-called experience economy with a particular focus on its entrepreneurial aspects. The contributors both elaborate and clarify the entrepreneurial nature of the experience economy. They illustrate concrete examples of how it is created and made to work, thereby providing the reader with a unique insight into the significant shift from a managerial to an entrepreneurial economy. The chapters in the book also herald another deeply transformative aspect of this shift - its emphasis on play, affect, and passion, all human qualities that the industrial society/economy had marginalized.
Contents:
Entrepreneurshipand the Experience Economy
List of Contributors
Acknowledgement
(Be)Fore Words
Part I Introduction to Experience Economy
Introduction
The Rise of the Experience Economy
Translating the Idea of Experience Economy into Experience
The Way of Entrepreneurship
Kinds of Experience and Motives for Translation
Part II The Unique Experience
Chapter 1 Blood Transfusions and constant Critique
Experience Entrepreneurs
A Historical Comparison
Artistic Entrepreneurship: New Blood for an Anaemic System
Interviews
Chapter 2 Film Producer, Entrepreneurship, and the Experience Economy
A Close-Up from the Field of Filmmaking
Film Production, Aesthetics, the Experience Economy and Entrepreneurship - Introd uction
Narrating Knowledge - Theoretical, Epistemological, and Methodological Notes
Findings and Insights - Both Theoretical and Empirical
Entrepreneurship and the Film Producer in a RelationalPerspective
Film Producers and Their Work Practices-Listening, Intuition, and Attunement
Film Producer and Aesthetic Entrepreneurship-Concluding Remarks
Part III The Mediated Experience
Chapter 3 Escaping and Recreating Everyday Life
Film Festivals as a Specific Form of Film Consumption
Bakhtin, the Carnival and Entrepreneurship
Accounts of the 1993 Sarajevo Film Festival
The Dramatist Analysis
Dramatist Analysis of Accounts of the 1993 Sarajevo Film Festival - Number One
Dramatist Analysis of my Festival Account - NumberTwo
Dramatist Analysis of the Festival Director's Account - Number Three
Festivals between a Managed Project and an Entrepreneurial Event
Chapter 4 Of Angels, Demons, Andmagic Items
The Experience Economy
Myth
The Computer
The Study
The Demon
The Angel
The Trickster
The Frankenstein Monster.
The Magic Item
Experiencing Economy
Chapter 5 The Designer as the Creator of Experiences in the Postmodern Economy
The Experience Economy as a Stage for the Designer
Experiencing Design as Product and Process
The Character of (Industrial) Design in the Modern and Postmodern Era
Concluding Remarks
Chapter 6 From Becoming Enterprising to entrepreneurial Becoming
The Big Secret of Success
Producing the "Managerial Entrepreneur
Become Enterprising!: The Enterprising Self as a Historically Singular Mode of Experience
"Refusing Who We Are": Studying Entrepreneurshi pas Ethico-Aesthetic Practice
Part IV Massexperience
Chapter 7 Artisans of The Spectacle
A Theatrical Perspective on Organizations
The Stage is set for the Experience Economy…
…and the Entrepreneur Takes the Cue
The Workings of the Event
Notions of Theatricality
Andréasson Public Relations go Liljevalchs
Event Time and Space
Audience and Performers
The Protagonist
Plot
So Stockholm - Meeting, Mixing, Mingling
Overcoming Transience
Concluding Remarks: Orchestrating Experiences
Chapter 8 Sports as Entertainment
Opening
Purpose
Sports as Entertainment
Sports as Mass-Communicated Entertainment
Immaterial Resources of Sports as Entertainment: Aura and Nostalgia
A Case of Kitsch in the Experience Economy
A Discursively Denied Swedish Practice
Conclusions on Inclusions and Exclusions
Chapter 9 Experiencing The Dairy
Method
The Case and Anderson
Mystifying
In Conclusion
Chapter 10 Place Branding in an Entrepreneurship Experience Economy
Place Branding
Place Branding as an Entrepreneurial Process in an Experience Economy
Method of Investigation
The Story of Branding Lammhult as The Kingdom of Furniture
Analysis of the Story.
Conclusions
Chapter 11 The Event of Disorientation as a Space for Inventing New Practices
Experience and Event
The Aesthetic Experience: Opening and Disorientation
The Pleasure of an Experience Economy
Entrepreneurship and the Creation of Events in the Context of an Experience Economy
Part V Making Sense of Experience Economy
Chapter 12 Kronos and Eros
Organizing and Sensemaking
Kronos versus Eros
Studying the Experience Economy
Works Cited.
Notes:
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references.
ISBN:
87-630-9993-4
OCLC:
923360080

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