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Consumer-centric healthcare : opportunities and challenges for providers / Colin B. Konschak and Lindsey P. Jarrell.
- Format:
- Book
- Author/Creator:
- Konschak, Colin B.
- Series:
- Management series (Ann Arbor, Mich.)
- ACHE management series
- Language:
- English
- Subjects (All):
- Medical care--United States--Marketing.
- Medical care.
- Preferred provider organizations (Medical care)--United States--Marketing.
- Preferred provider organizations (Medical care).
- Health maintenance organizations--United States--Marketing.
- Health maintenance organizations.
- Patient satisfaction--United States.
- Patient satisfaction.
- Physical Description:
- 1 online resource (233 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Chicago, Ill. : Health Administration Press, c2011.
- Language Note:
- English
- Summary:
- Patients are not passive recipients of care. They are active customers. And successful healthcare providers understand that the customer is king. Consumer-Centric Healthcare: Opportunities and Challenges for Providers  is an easy-to-follow blueprint for understanding and adapting to consumerism. Each chapter explores key trends and outlines the implications for your organization. The authors focus on growth opportunities and provide the resources you need to start implementing change. The book is filled with practical strategies, examples from leading organizations, tips and insights, web links, and suggestions for further reading. Topics explored include:   Patients' desires and expectationsProvider transparencyThe role of information technologyPersonal health recordsConsumer-directed health plansConvenience care and boutique medicineTelemedicineGlobal and regional medical tourismThe impact of social mediaDirect marketing to consumers
- Contents:
- The transparent provider
- Information technology goes mobile
- Personal health records
- Consumer-driven health plans
- Concierge and retail medicine
- Telemedicine
- Globalization
- Social media
- Targeted marketing to consumers
- Converting patients to customers
- Visions for the future.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-64055-641-9
- 1-56793-430-7
- OCLC:
- 742515098
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