The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan.

Format:

Book

Author/Creator:

Alserhan, Baker Ahmad.

Language:

English

Subjects (All):

Markets--Islamic countries.

Markets.

Islamic countries--Commerce.

Islamic countries.

Physical Description:

1 online resource (221 p.)

Edition:

1st ed.

Place of Publication:

Burlington, Vt. : Gower, c2011.

Language Note:

English

Summary:

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System.

Contents:

Understanding Islamic marketing

Islamic business ideals

Markets and marketing in Islam

The Islamic marketing mix

The Islamic product

The Islamic pricing practices

Islamic promotions

Islamic logistics (Halal logistics)

Issues in Islamic marketing

The Muslim consumer

Islamic branding 1 : concepts and background

Islamic branding 2 : brands as deeds

Islamic hospitality.

Notes:

Includes index.

ISBN:

1-351-14566-5

1-283-12909-4

9786613129093

1-4094-2894-X

OCLC:

735597092