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ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
- Format:
- Book
- Author/Creator:
- Powell, Guy R.
- Language:
- English
- Subjects (All):
- Internet marketing.
- Social media--Marketing.
- Social media.
- Social media--Economic aspects.
- Online social networks--Economic aspects.
- Online social networks.
- Social marketing.
- Physical Description:
- 1 online resource (319 p.)
- Edition:
- 1st edition
- Other Title:
- ROI of social media
- Return of investment of social media
- Place of Publication:
- Singapore : John Wiley & Sons (Asia), c2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. - Larry Weber, Founder and chairman of W2 Group, Formerly of Weber
- Contents:
- section 1. Getting started with social media ROI
- section 2. The media engagement framework
- section 3. Practical applications of social media ROI
- section 4. Where does social media go from here?
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613175113
- 9781119199403
- 1119199409
- 9781283175111
- 1283175118
- 9780470827444
- 0470827440
- 9780470827437
- 0470827432
- OCLC:
- 742333118
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