The roots, rituals, and rhetorics of change : North American business schools after the Second World War / Mie Augier and James G. March.

Format:

Book

Author/Creator:

Augier, Mie, 1972-

Contributor:

March, James G.

Language:

English

Subjects (All):

Business schools--North America--History--20th century.

Business schools.

Business education--North America--History--20th century.

Business education.

Educational change--North America--History--20th century.

Educational change.

Physical Description:

1 online resource (378 p.)

Edition:

1st ed.

Place of Publication:

Stanford, California : Stanford Business Books, 2011.

Language Note:

English

Summary:

Some rather remarkable changes took place in North American business schools between 1945 and 1970, altering the character of these institutions, the possibilities for their future, and the terms of discourse about them. This period represents a minor revolution, during which business school are reported to have become more academic, more analytic, and more quantitative. This book considers these changes and explores their roots.

Contents:

Front matter

Contents

Preface

Chapter 1. An Introduction

Chapter 2. The Contexts of Change

Chapter 3. A Legend of Change: Abraham Flexner

Chapter 4. A Spirit of Change: Hutchins’s University of Chicago

Chapter 5. An Incubator of Change: The RAND Corporation

Chapter 6. An Engine of Change: The Ford Foundation

Chapter 7. A Poster Child of Change: GSIA

Chapter 8. Spreading the Gospel of Change

Chapter 9. The Rhetoric of Reality

Chapter 10. The Rhetoric of Relevance

Chapter 11. The Rhetoric of Professionalism

Chapter 12. The Lessons of History

Notes

References

Index

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9780804778916

0804778914

OCLC:

747037591