If you build it will they come? : three steps to test and validate any market opportunity / Rob Adams.

Format:

Book

Author/Creator:

Adams, Rob.

Language:

English

Subjects (All):

New products--Marketing.

New products.

Marketing.

Physical Description:

1 online resource (226 p.)

Edition:

1st ed.

Place of Publication:

Hoboken : John Wiley & Sons, Inc., 2010.

Language Note:

English

Summary:

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simpl

Contents:

If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index

Notes:

Description based upon print version of record.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612549496

9780470610589

0470610581

9781282549494

1282549499

9780470610565

0470610565

OCLC:

609861335