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Race appeal : how candidates invoke race in U.S. political campaigns / Charlton D. McIlwain, Stephen M. Caliendo.

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Format:
Book
Author/Creator:
McIlwain, Charlton D., 1971-
Contributor:
Caliendo, Stephen M., 1971-
Language:
English
Subjects (All):
Caliendo, Stephen M., 1971-.
Caliendo, Stephen M.
Political campaigns--United States.
Political campaigns.
Elections--United States.
Elections.
United States--Politics and government--2001-2009.
United States.
United States--Race relations--Political aspects.
Physical Description:
1 online resource (272 p.)
Place of Publication:
Philadelphia : Temple University Press, 2011.
Language Note:
English
Summary:
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers cam
Contents:
Producing race appeal : the political ads of white and minority candidates
The advantages and disadvantages of deploying racist appeals among black and white voters
Neither black nor white : the fruitless appeal to racial authenticity
Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans
Racializing immigration policy : issue ads in the 2006 election
Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news
Barack Obama, race-based appeals, and the 2008 presidential election.
Notes:
Description based upon print version of record.
Includes bibliographical references (p. [239]-247) and index.
ISBN:
9781439902776
1439902771
9781439902752
1439902755
OCLC:
701704801
Publisher Number:
2027/heb34336 hdl

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