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Race appeal : how candidates invoke race in U.S. political campaigns / Charlton D. McIlwain, Stephen M. Caliendo.
- Format:
- Book
- Author/Creator:
- McIlwain, Charlton D., 1971-
- Language:
- English
- Subjects (All):
- Caliendo, Stephen M., 1971-.
- Caliendo, Stephen M.
- Political campaigns--United States.
- Political campaigns.
- Elections--United States.
- Elections.
- United States--Politics and government--2001-2009.
- United States.
- United States--Race relations--Political aspects.
- Physical Description:
- 1 online resource (272 p.)
- Place of Publication:
- Philadelphia : Temple University Press, 2011.
- Language Note:
- English
- Summary:
- In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers cam
- Contents:
- Producing race appeal : the political ads of white and minority candidates
- The advantages and disadvantages of deploying racist appeals among black and white voters
- Neither black nor white : the fruitless appeal to racial authenticity
- Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans
- Racializing immigration policy : issue ads in the 2006 election
- Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news
- Barack Obama, race-based appeals, and the 2008 presidential election.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [239]-247) and index.
- ISBN:
- 9781439902776
- 1439902771
- 9781439902752
- 1439902755
- OCLC:
- 701704801
- Publisher Number:
- 2027/heb34336 hdl
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