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Selling big to China : negotiating principles for the world's largest market / Morry Morgan.
- Format:
- Book
- Author/Creator:
- Morgan, Morry.
- Language:
- English
- Subjects (All):
- Marketing--China.
- Marketing.
- Selling--China.
- Selling.
- Physical Description:
- 1 online resource (210 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Singapore : John Wiley & Sons (Asia) Pte. Ltd., 2010.
- Language Note:
- English
- Summary:
- This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four main areas: The KnowledgeThe Sales CallThe NegotiationThe Maintenance The book is the result of my 8 years of training in sales and negotiation skills across mainland China, as well as running a multi-city, multicultural company in the 'World's Most Stressful Country' (according to Newsweek). The book includes a collection o
- Contents:
- pt. 1. The knowledge
- pt. 2. The sales call
- pt. 3. The negotiation
- pt. 4. Keeping your target satisfied
- pt. 5. Now what?
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613100832
- 9781283100830
- 1283100835
- 9780470826232
- 0470826231
- 9780470826225
- 0470826223
- OCLC:
- 730151643
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