One nation under AARP : the fight over medicare, social security, and America's future / Frederick R. Lynch.

Format:

Book

Author/Creator:

Lynch, Frederick R.

Language:

English

Subjects (All):

American Association of Retired Persons.

Senior power--United States.

Senior power.

Older people--Political activity--United States.

Older people.

Baby boom generation--United States.

Baby boom generation.

Physical Description:

1 online resource (287 p.)

Edition:

1st ed.

Place of Publication:

Berkeley : University of California Press, c2011.

Language Note:

English

Summary:

This book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)-the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP's courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of hundreds documents, One Nation under AARP profiles a largely white generation, raised in the relatively tranquil 1950's and growing old in a twenty-first century nation buffeted by rapid economic, cultural, and demographic change. Lynch argues that an ideologically divided boomer generation must decide whether to resist entitlement reductions through its own political mobilization or, by default, to empower AARP as it tries to shed its "greedy geezer" stereotype with an increasingly post-boomer agenda for multigenerational equity.

Contents:

Front matter

Contents

Acknowledgments

Introduction: Not Going Quietly

1. Boomer Basics: Generation, Culture, Demographics

2. Old Age in a New Society

3. Boomers' Senior Power Potential: From Social Protest to Self-Preservation

4. Crash Landing for a Self-Critical Generation

5. Not Your Father's AARP: Bill Novelli Builds a New Boomer Brand

6. AARP Turns Fifty: The Battle for Health Care Reform

7. You Can't Always Get What You Want: Me, We, or AARP?

Appendix: Methodological Odyssey

Notes

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)

ISBN:

9786613277978

9781283277976

1283277972

9780520948907

0520948904

OCLC:

727739515