The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou.

Format:

Book

Author/Creator:

Smith, Nick, 1962-

Contributor:

Wollan, Robert, 1957-

Zhou, Catherine.

Language:

English

Subjects (All):

Internet marketing.

Social media--Marketing.

Social media.

Physical Description:

1 online resource (348 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : Wiley, 2010.

Language Note:

English

Summary:

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for definin

Contents:

THE SOCIAL MEDIA MANAGEMENT HANDBOOK: EVERYTHING YOU NEED TO KNOW TO GET SOCIAL MEDIA WORKING IN YOUR BUSINESS; Contents; Introduction; I Social Media Strategy for Organizations; II Marketing and Sales in Social Media; III Customer Service and Support with Social Media; IV Beyond the ''Pilot'' Phase: The Core Components of the Agile Digital Enterprise; V Empowering Employees for Social Media Success; Appendix 1; Appendix 2; Notes; Index

Notes:

Includes index.

ISBN:

9781118003527

1118003527

9781283940856

128394085X

9781118003503

1118003500

OCLC:

700703983