Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
MLA
Gillin, Paul. and Eric. Schwartzman. Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships. 1st ed. Hoboken, N.J. : Wiley, c2011.
APA
Gillin, P. & Schwartzman, E. (2011). Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships. 1st ed. Hoboken, N.J. : Wiley.
Chicago
Gillin, Paul. and Eric. Schwartzman. Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships. 1st ed. Hoboken, N.J. : Wiley, c2011.