Net profit : how to succeed in digital business / David Soskin.

Format:

Book

Author/Creator:

Soskin, David, 1954-

Language:

English

Subjects (All):

Electronic commerce.

Success in business.

Physical Description:

1 online resource (329 p.)

Edition:

1st ed.

Place of Publication:

New York : Wiley, 2010.

Summary:

"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online"-- Provided by publisher.

"Online business is big again. Following the 2002-2003 dot com crash, there was a great deal of scepticism about the exuberance and hype that had led to the crash"-- Provided by publisher.

Contents:

NET PROFIT; CONTENTS; Acknowledgements; Preface; About the author; Introduction; Chapter 1: The Digital Revolution - A Short History; Chapter 2: The Customers - Business Models; Chapter 3: The Product; Chapter 4: The Skills; Chapter 5: The Cash; Chapter 6: Marketing; Chapter 7: The Rest of the World; Chapter 8: The Future; Notes; Selected Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612943973

9780470971352

0470971355

9781282943971

1282943979

9780470973349

047097334X

OCLC:

700701813