Successfully marketing clinical trial results : winning in the healthcare business / Günter Umbach.

Format:

Book

Author/Creator:

Umbach, Günter.

Language:

English

Subjects (All):

Drugs--Marketing.

Drugs.

Drugs--Testing.

Physical Description:

1 online resource (220 p.)

Edition:

1st ed.

Place of Publication:

Aldershot, England ; Burlington, Vt. : Gower, 2006.

Language Note:

English

Summary:

Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research

Contents:

Introduction

1. Personal goals and objectives

2. Analyzing the market and devising a strategy

3. Developing your content

4. Winning attention

5. Making the best use of language

6. Design : choosing style

7. Design : layout

8. Designing diagrams and charts

9. Devising direct mail that gets good responses

10. Using images and illustrations

11. Creating emotional impact

12. Improving your branding skills

13. Adapting to a professional role

14. Becoming more resourceful

15. Marketing internally

16. Communicationg externally

17. Maximizing your impact

18. Mobilizing external support

19. Developing the project strategy

20. Implementing the project

21. Becoming a project leader

22. Action.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [197]-198).

ISBN:

1-003-06217-2

1-351-14834-6

1-282-96349-X

9786612963490

1-4094-2760-9

OCLC:

700706393