The end of fundraising : raise more money by selling your impact / Jason Saul.

Format:

Book

Author/Creator:

Saul, Jason, 1969-

Language:

English

Subjects (All):

Fund raising.

Marketing.

Nonprofit organizations--Public relations.

Nonprofit organizations.

Physical Description:

1 online resource (233 p.)

Edition:

1st ed.

Place of Publication:

San Francisco, CA : Jossey-Bass, 2011.

Language Note:

English

Summary:

Why does it cost nonprofits on average 20 to raise 100, while it costs companies only 4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers

Contents:

THE END OF FUNDRAISING; Contents; Preface; Introduction: The End of Fundraising as We Know It; Part I CAPTURING YOUR IMPACT: FROM ''WHAT'' TO ''SO WHAT?''; 1 From Accountability to Value; 2 Measurement; 3 Creating a Product Called Impact; Part II MARKETING YOUR IMPACT: HOW TO CONNECT YOUR VALUE TO THE MARKET; 4 New Market Stakeholders; 5 Not All Outcomes Are Created Equal; 6 How to Increase Your Value; Part III SELLING YOUR IMPACT: CREATING AND CLOSING DEALS IN THE SOCIAL CAPITAL MARKET; 7 It's Not About You, It's About Them; 8 The Art of the Deal

9 The Seven Immutable Laws of Selling Your ImpactConclusion: Implications of the Social Capital Market; Epilogue: Frequently Asked Questions; Notes; Acknowledgments; Index

Notes:

Includes index.

ISBN:

9786613026347

9781118010075

1118010078

9781283026345

1283026341

9781118010051

1118010051

OCLC:

708055701