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Selling to the new elite : discover the secret to winning over your wealthiest prospects / Jim Taylor, Stephen Kraus, and Doug Harrison.
- Format:
- Book
- Author/Creator:
- Taylor, Jim, 1947-
- Language:
- English
- Subjects (All):
- Affluent consumers.
- Customer relations.
- Selling.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (272 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : AMA, 2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.
- Contents:
- Contents; List of Figures; List of Tables; Acknowledgments; Introduction; CHAPTER ONE: The Desire to Acquire; CHAPTER TWO: The Passion of the Salesperson; CHAPTER THREE: The Passion of the Prospect; CHAPTER FOUR: The Passion of the Product; CHAPTER FIVE: Theory into Practice: Thirteen Expressions of Passion in Selling; CHAPTER SIX: From Passion to Execution; APPENDIX: Our Methodologies for Studying the Affluent and Wealthy; Notes; Index; About the Authors
- Notes:
- Includes index.
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher.
- ISBN:
- 9786613023421
- 9781283023429
- 1283023423
- 9780814416549
- 0814416543
- OCLC:
- 710993368
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