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The American campaign : U.S. presidential campaigns and the national vote / James E. Campbell.
- Format:
- Book
- Author/Creator:
- Campbell, James E., 1952-
- Series:
- Joseph V. Hughes, Jr., and Holly O. Hughes series in the presidency and leadership studies.
- Joseph V. Hughes Jr. and Holly O. Hughes series on the presidency and leadership
- Language:
- English
- Subjects (All):
- Presidents--United States--Election.
- Presidents.
- Political campaigns--United States.
- Political campaigns.
- Voting--United States.
- Voting.
- Election forecasting--United States.
- Election forecasting.
- Political science--United States.
- Political science.
- Physical Description:
- 1 online resource (336 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- College Station : Texas A&M University Press, c2008.
- Summary:
- Newly revised for use in conjunction with the 2008 campaign, Campbell's classroom-tested volume presents his "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.
- Contents:
- The impact of presidential campaigns
- The theory of the predictable campaign
- Studying the effects of campaigns
- The stable context of the campaign
- Presidential incumbency
- The economic context of the campaign
- The normal course of the campaign
- Electoral competition and unsystematic campaign effects
- How campaigns matter
- Epilogue : the 2008 campaign.
- Notes:
- Includes bibliographical references (p. [279]-291) and index.
- ISBN:
- 1-299-05205-3
- 1-60344-447-5
- OCLC:
- 698590824
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