Marketing research / Suja R. Nair.

Format:

Book

Author/Creator:

Nair, Suja R.

Language:

English

Subjects (All):

Marketing research.

Physical Description:

1 online resource (283 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2009.

Language Note:

English

Summary:

This book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples. The book`s Specific Features include:.: A decision research approach.; Practical illustrations especially on discussions involv

Contents:

pt. 1. Introduction, nature and scope of marketing research

pt. 2. Methods of collecting data

pt. 3. Research process & analysis

pt. 4. Information and applications of marketing research

pt. 5. Cases.

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references.

Includes bibliographical references and index.

ISBN:

1-64287-607-0

1-282-79895-2

9786612798955

93-5044-036-9

1-4416-6082-8

600-00-2673-0

OCLC:

782857626