Introduction to international business / P. Subba Rao.

Format:

Book

Author/Creator:

Subba Rao, P.

Language:

English

Subjects (All):

International business enterprises.

International economic relations.

Investments, Foreign.

Physical Description:

1 online resource (222 p.)

Edition:

1st ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

Globalisation along with information technology brought wonderful shifts in the business process as well as living of people across the world. National businesses started spreading their activities in various countries at the same time foreign companies entering the domestic countries. In addition, globalisation provided opportunities to the domestic companies to do business internationally by staying domestically by taking up the activities of business process outsourcing. Knowledge out sourcing and the like. Thus, internationally business operations spread their arena into all kinds of busin

Contents:

COVER; CONTENTS; CHAPTER 1 : International Business: Nature, Theories and Competitive Advantages; CHAPTER 2 : Modes of Entering International Business; CHAPTER 3 : Globalisation; CHAPTER 4 : Multinational Corporations; CHAPTER 5 : International Markets Intelligence; CHAPTER 6 : Foreign Trade Procedures; CHAPTER 7 : Export Promotion; Skill Development

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references.

ISBN:

1-282-81329-3

9786612813290

93-5044-029-6

1-4416-7586-8

OCLC:

782857680